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| algae:greenwashing_claims [2026-06-23 13:18] – created robert | algae:greenwashing_claims [2026-06-24 09:56] (current) – [Green Claims and Greenwashing] robert |
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| ===== Green Claims and Greenwashing ===== | ===== Green Claims and Greenwashing ===== |
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| As algae are increasingly marketed on the basis of their sustainability, environmental and health benefits, EU rules on claims are becoming more important. This chapter covers the forthcoming EU Green Claims Directive, the Empowering Consumers Directive, and the existing framework under which misleading sustainability claims may be challenged. It is relevant to any algae business making environmental or sustainability claims in marketing materials, on packaging, or in B2B communications. | As algae are increasingly marketed on the basis of their sustainability, environmental and health benefits, EU rules on claims are becoming more important. This chapter covers the forthcoming EU Green Claims Directive, the Empowering Consumers Directive, and the existing framework under which misleading sustainability claims may be challenged. It is relevant to any algae business making environmental or sustainability claims in marketing materials, on packaging, or in B2B communications. |
